SCORE Workshop
Marketing on the Internet
Wednesday, October 13, 2010
8:45 am – 4:00 pm
The Results - Driven Web Site
Web sites are often seen as an electronic brochure. Instead, business owners can easily make their sites work as hard for their businesses as they do. For web sites still in the planning stage, this session will help prevent common mistakes and launch a smart site right from the start.
This session will cover basics on choosing a domain name and hosting service, basic business site organization, keyword definition, marketing goals, site content, options for creating a site, etc.
Marketing on the Internet
Some internet marketing advice has stood the test of time since the internet became a business tool in 1994. Some marketing advice is now outdated and should be ignored. This session will update business owners what remains a great strategy and what to ignore when it comes to positioning their site in search results and other aspects of internet marketing.
This class covers coordination of online and offline marketing, how search engines work, what SEO is, how search engines evaluate sites, the various tools for marketing on the internet, measuring marketing effectiveness and looking at site stats.
Participants in this class either MUST have taken a prior “Marketing on the Internet” class from me or have taken the above class to understand the basic concepts of domain names, web site hosting, web site content and what keywords are.
Presented by Mary Anne Shew, President of Business Vitality, LLC
Comments from previous attendees:
Mary Anne was very knowledgeable and was able to keep the interest of the group at all times.
Dynamic & articulate. I really liked the Idea Collector sheet. Dynamic Very relevant to my needs
Good. Answered all my questions Very knowledgeable
Great overview with good direction
Even better than all other similar classes I’ve taken around town.
Handouts were extremely helpful Good view of website use!
I’d recommend it to anyone interested in marketing on the website
Please enroll me in the workshop entitled Marketing on the Internet to be held on Wednesday, October 13, 2010.
Morning Seesion Only (8:30 - 12:00) $25.00 (includes continental breakfast only)
Afternoon Seesion Only (12:30 - 4:00) $25.00 (includes lunch only)
Both Morning and Afternoon Seesions (8:30 - 4:00) $45.00
(includes continental breakfast and lunch)
I have enclosed a check for the appropriate amount made out to: SCORE.
Name _________________________________________________________
Address _______________________________________________________
Phone ________________ Are you currently in business? Yes ___ No ___
Mail to: SCORE 100 State Street Room 410 Rochester, NY 14614-1349
The Workshop will be held at the Federal Building Lower Level Conference Room 0340, 100 State Street, Rochester. Cancellations made prior to Monday noon of the week of the workshop will receive full refunds. Sorry, no refunds for no-shows. Questions? Call SCORE at (585) 263-6473. See SCORE on the Web at www.scorerochester.org
*Early Bird Special – You can take a $5.00 reduction in the course fee by registering early. If your payment reaches us on or before the Friday preceding the presentation you need only remit $20.00 or $40.00 rather than the usual $25.00 or $45.00.
A proper photo I.D. is required and no beverages are allowed to be brought into the building. No camera phones are permitted
All SBA funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 2 weeks in advance.